What will it take to get 100% of new car sales to be electric by 2030? Is it consumer demand? Is it political pressure? How about we just increase both?
The Zero Emission Transportation Association (ZETA) is the first industry-backed coalition advocating for 100% EV sales by 2030, and they have devised a federal roadmap for reaching that goal. Joe Britton of ZETA and Dr. Sweta Chakraborty of Pioneer Public Affairs sat down with us to outline the ZETA roadmap, with a focus on the role of public policy in incentivizing manufacturers to go electric, and the role of public messaging to increase consumer confidence in electric vehicles.
Listen now to learn about the six policy initiatives needed to electrify road transportation in the U.S.
Executive Director, Zero Emission Transportation Association (ZETA) and President of Pioneer Public Affairs
Mr. Britton has spent the past fifteen years working in the U.S. Senate, most recently serving as Chief of Staff for U.S. Senator Martin Heinrich (D-NM). He also served as a Senior Advisor to USDA Secretary Tom Vilsack, helping oversee the Natural Resources Conservation Service, Farm Service Agency, and the Forest Service.
Dr. Sweta Chakraborty is a risk and behavioral scientist who is regularly interviewed on major, international news media outlets like CNN and MSNBC. Sweta is the US President for We Don’t Have Time, the world’s largest social network and review platform on the climate. She is a partner at Pioneer Public Affairs. She is also the founder and principle of Adapt to Thrive, a venture that seeks to better inform individuals, businesses, and government entities on the complex, interconnected challenges, such as food security and disease, already existing and emerging from a warming planet. She is an Independent Director at Lightbridge Corp. where she chairs the ESG committee, and is on advisory boards for Climate Power and EarthHQ–the media arm of Global Commons Alliance. She is a book author from her time as a postdoc at Oxford University. She is a TEDx, SXSW, and globally recognized keynote speaker for companies like Goldman Sachs and Mercer.
James Lawler is the founder of Climate Now. James started Climate Now as a way to learn about climate change and our energy system. Climate Now’s mission is to distill and communicate the science of our changing climate, the technologies that could help us avoid a climate crisis, and the economic and policy pathways to achieve net zero emissions globally. James is also the founder of Osmosis Films, a creative studio.
Darren Hau is a Senior Charging Manager at Cruise, focused on optimizing and deploying the infrastructure required to electrify autonomous vehicle fleets. He previously worked at Tesla, where he helped design the V3 Supercharger, and co-founded Dragonfly Systems, a solar power electronics company that was acquired by SunPower. He is the inventor of several U.S. patents and a Forbes 30 Under 30 recipient. Darren holds a BS in Electrical Engineering from Stanford University.